They look the same. They look EXACTLY the same.
One costs $2.50 more. One is "Custom Roast" and one is "Classic Roast"
Why do I feel the need to save $2.50 for my addiction. I brew one cup of my cheap skate coffee and spit it out. It tastes bitter, burnt and old. I live and grew up in Seattle so I have to have my fix.
Custom = NASTY : Classic = YUMMY
So for the $2.50 I thought I was going to save, that can is now up in the cupboard, almost completely full and will never be used. So I didn't save anything, in fact I just wasted $6.00 on a can of coffee that will never be used (unless some unpleasant relative is coming over, hehe).
Note to self : Going the cheap route will NEVER save you money!